Real World Burger Case Study

Question 1: Please Highlight the Key Lessons in Bullet Points!

1. The main lesson was that there was not proper research on that.
2. Always ask the right person for the right job.
3. Focusing on product is more important rather just on marketing and branding.
4. There were media exposure also need to be considered.
5. location is most important factor in the success every business.
6. capital should be spent accordingly on the each department so that investment should be secured.

Question 2: Do Small Burger Joints in Pakistan Face the Same challenges? Or do they Successfully Open Up new joints with Standardized Taste and Quality?

In Pakistan yes, The burger joints faces the same obstacles and challenges, they have to make sure that the taste and quality they provide is good.there are too many food stores in Pakistan but still they lack the taste somewhat. The market is also increasing day by day.

Question 3: What as a Consumer you value most, Taste? Quantity? Quality?

As a consumer the taste and value of meal is mainly considered as, if the quality and taste is not good then its a waste of money. safety and health should be considered because this very important in food industry. hygiene must a priority.

Question 4: Given that the brand had the long-term goal of building a franchise system, which was reliant upon a strong and successful brand being developed, do you think that they were too focused on brand and not focused enough on their process and operations?

yes, it seems like they too focused on brand name rather than to consider their processing and operations.they were only focused on the ambiance rather than the management that will really push them to make the name in the market, they were focus on the out look rather than internals of the business, they hired a consultant to for the improvements of the business.

Question 5 : Highlight the intent of the various promotional activities, the redesign of the store, and other marketing aspects as listed in the case. What was the firm attempting to achieve with these activities? (Hint: Think beyond just acquiring new customers.)

The promotional activities that mark did, he had a ”protest” against the local MC Donald’s store nearby their first store. And on another occasion, he had a discount burger day, and also he had a free burger day. The design of the second store was significantly different to the ”fast food” look and feel of the first store. it was friendlier, more modern, and was more spacious. It created clear expectations for the amount of time that customers needed to wait for ”real food”. The seating area were more comfortable and the overall atmosphere was more exiting and interesting. And in marketing aspect they get attention by a reality TV show in the UK on channel 4 known as ”risking it all”. By all of these activities firm trying t build their name in the market and provide the best hygienic food t the people in town.

QUESTION :6 Based upon the information within the case study, what recommendations for the two business owners in order to achieve their business goals? RECOMMENDATIONS.

1.Reduce ongoing business expenses.

2: There’s need to be extensive SWOT analysis need.

3: On hiring, experienced and skilled workers be needed.

4.Not only has brand nae mattered also the services and quality of the product.

5.Increase the use of social media marketing in your business.